See It In Action
The Future of Real Estate Intelligence
ERA SALES+ · At ERA, AI isn't a buzzword — it's built in
Every ILA associate works on ERA's proprietary SALES+ platform — the most advanced toolkit in Singapore real estate. The difference isn't just having it. It's having a division that trains you to master it.
Launched by ERA in 2022 and powered by the latest AI, SALES+ brings listing creation, client reports, marketing design, financial planning and digital submissions into one app. It is the reason an ERA agent can do in minutes what once took a full afternoon — and it is part of ERA's legacy as the agency that pioneered Singapore's first real estate technology system back in 1982.
ERA SALES+ · At ERA, AI isn't a buzzword — it's built in
Draft polished listings, captions and marketing copy in minutes — so you spend your time with clients, not your keyboard.
Generate data-rich, client-ready property and market reports on the spot, tailored to each buyer or seller you meet.
Produce on-brand flyers, social posts and collaterals from built-in templates — no designer, no waiting.
Run affordability, progressive payment and timeline calculations live, so clients make decisions with confidence.
Handle paperwork and deal submissions digitally from your phone — faster closings, fewer errors, fully on the go.
Build a personal agent website without writing a single line of code, and keep your brand working around the clock.
Today's buyers and sellers research online long before they ever pick up the phone. The market moves faster, and clients expect more. The agents who win are the ones who can respond instantly, advise with real data, and stay visible — without drowning in admin. That is exactly the gap SALES+ was built to close.
When an enquiry comes in, the first agent to reply with a clear, professional answer usually wins it. SALES+ lets you produce a tailored property or market report in minutes — from your phone, while the lead is still warm.
Clients trust recommendations when they can see the reasoning behind them. Instant pricing and market intelligence means every conversation is grounded in real numbers, not guesswork — and that builds confidence quickly.
AI drafts the listings, captions, paperwork and marketing — the repetitive work that used to fill your evenings. Those hours go straight back into meeting clients and closing deals.
With your own website, automated marketing and on-brand collateral, your name keeps working while you sleep — essential in a market where people scroll first and call second.
And it keeps improving. ERA currently runs more than 20 AI-powered functions inside SALES+, and has announced plans to roughly double that through 2026 — so the toolkit you step into only grows sharper over time.
Any ERA agent can open SALES+. Few are taught to use it to its full potential. At Ivan Lam Advisory, the platform is woven into your training from day one — so you don't just have the most advanced toolkit in the market, you know exactly how to turn it into listings, clients, and closed deals.