About the Programme

Built on Real
Market Experience

The ILA Training Programme is not a generic real estate course. Every module is designed and delivered by Ivan Lam and his senior leadership team — drawing directly from strategies and systems that have driven ILA's results across a decade of consistent top performance.

Whether you're working toward your first transaction or building your own team, the programme is designed to meet you at your current stage and accelerate growth from there.

Programme Formats
Live Group Training Sessions
Regular in-person workshops with Ivan and the leadership team
Video Reels & Training Content
Short-form educational content shared regularly with all associates
1-on-1 Mentorship Sessions
Direct access to Ivan and senior directors for personal guidance
New Agent Fast-Start Onboarding
Structured 90-day programme to get new agents transacting faster
What the Programme Covers

Six Pillars of ILA Training

01

Market Strategy & Positioning

Real, applicable market strategies from active top producers. Understand how to price, position, and pitch across all property types with confidence.

02

Sales Scripts & Objection Handling

Proven scripts refined across hundreds of real deals. Know exactly what to say at every stage of the client journey — and how to turn hesitation into action.

03

Personal Branding for Agents

Build your digital presence and position yourself as the go-to agent in your market — with practical social content and profile strategies.

04

New Agent Fast-Start

A structured 90-day onboarding roadmap that compresses your learning curve and gets you toward your first transaction faster.

05

Income Planning & Career Mapping

Build a clear path from where you are today to Millionaire-level production. Understand the activity and pipeline required at every milestone.

06

Leadership & Division Building

For agents who want to build a team. How to recruit intentionally, train associates, and create a division culture that retains top performers.

Included From Day One

Training is Included
When You Join ILA

Every item below is available to all ILA associates from the day they onboard — at no additional cost, with no waiting period.

Access to All Live Sessions

Full access to every group training workshop run by Ivan and the ILA leadership team throughout the year — included.

ILA Training Reel Library

A growing library of short-form educational reels, strategy artworks, and content resources available to all associates at any time.

New Agent Fast-Start Pack

Scripts, templates, a 90-day action plan, and the ILA strategy playbook to get new agents transacting from week one.

Direct Mentorship Access

Access to Ivan and senior directors for deal-specific guidance, career planning, or market questions — personal and genuinely available.

ILA Community Network

400+ associate network built on open sharing, peer learning, and a culture where collective success is the shared goal.

ERA Group Resources

Full access to ERA's broader training ecosystem, tools, and professional development resources as part of the Preeminent Group.

Featured Training Content

Reels, Sessions & Strategy Content

Module 01
Prospecting Masterclass
Lead generation & client acquisition strategies
Module 02
Listing Presentation
Converting seller meetings into signed listings
Module 03
Insights to Landed
Navigating Singapore's landed property market
Stay Updated

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When ILA Training Launches

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First access to all live session dates and invitations
Immediate access to the reel library when it launches
No commitment — just a single notification when ready
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